Marketing and pr
- Creating your vision. Where you want your business to be in a year, five years, ten years and beyond.
- Helping you to plan your business to achieve the successes you need.
- Planning your marketing and public relations to achieve your business objectives.
- Planning for success – making sure that you can handle the increased demand for your products or services with financial as well as practical considerations.
A good website doesn't have to be complicated or flashy - it has to contain what you need to say about your business and it should reflect your business values.
It doesn't have to be expensive either. If all you need is something that will tell your customers and prospects what you're selling, the associated benefits, how to contact you and what they can expect from using you, you don't need to spend a lot of money on your website.
You may need to expand to include online selling or other more complex requirements. Often this can seem daunting so we can help to demystify the whole thing and offer you a solution that works and won't break the bank.
Selecting the most appropriate pictures to go on your site and write the best text for it are also key to its success. Maximation can help with this too.
Once you have your site published either you or we can keep it updated and fresh, which are two incentives for people to return to it. If it's a few text changes then we can set you up to do these yourself, but if you either don't have the time or inclination to maintain that content we could do it for you.
Your business may need software to support its operations, products or services. Having tools to automate these can help remove unnecessary work. Maximation has a programmer network of developers who create or source a wide range of tools to help automate business and remove unnecessary clerical and administrative work.
- Stock systems
- Customer relationship management
- Database-driven websites
- Collaboration platforms for sharing projects, notifications, tasks, calendars, etc between your teams
As with our other services, we won't blind you with science or lose you in jargon. We'll make sure you understand exactly what we could deliver, how we'd propose doing it, when you'll get what you need and how much it would cost.
Death By Powerpoint is many people's worst experience when sitting through a presentation. Endless complicated, repetitive, confusing slides that the presenter reads out to his or her audience...which is likely to be a waste of the presenter's time as much as the audience's.
We can help you to create professional, concise presentations using whatever approach and components you like. We can help you to plan and even deliver your presentation, using proven techniques to structure it and create it in a way that is more likely to succeed than just delivering a brain-dump.
design and print
Your branding should be well-defined and should run throughout your business. It should be recognisable as “you”, portraying the brand’s values well.
It’s not a cliché to say that well-designed marketing material produces better results than something that’s been poorly-executed. Using word-processing templates is fine for internal use but not to create something that will create a good impression of your company in the minds of your sales prospects.
- Pictures, graphics and videos
……and design has to be with specific media in mind. A printed flyer may not look so good on a website. One size doesn’t necessarily fit all.
And print is alive and well. It’s effective for many purposes, especially if you want to stand out in a largely digital world. It can be easy and cheaper to do it yourself but that’s probably less effective than if it had been professionally printed. Maximation can work with you to source professional printing, prepare your material for it and help you to get the most effective prices.